Description: Images of older women in the media are frequently stereotyped or left out altogether. The 'Look at me! Images of Women and Ageing' project, led by Dr Lorna Warren at the University of Sheffield, encouraged women to create their own, alternative images - showing their experiences of ageing. A transcript of this video can be found at www.esrc.ac.uk/publications/multimedia/seven-days/transcript-image-identity.aspx
It is important to consider the stereotypes that might influence library marketing to older adults, perhaps it is men who might be missing from images used ... or older adults from diverse backgrounds? Are there stereotypes influencing the choice of programming for older adults at the library?